The importance of social media and networking websites cannot be ignored in digital marketing. In fact, social media marketing is the most important component of every digital marketing campaign. Almost 99% of the internet audiences use at least one social networking website. That’s why marketers have taken it an opportunity and using social media marketing (SMM) as a perfect channel for internet or digital marketing campaign. SMM can be beneficial for both B2C and B2B businesses with extraordinary results.

Social media marketing (SMM) involves around off-page activities such as involving in online communities, forums, making video viral, posting engaging content on social media sites, sharing your website contents, and more. It goes a step further of SMO and involves around promoting / marketing the B2B and B2C content through online communities and social networking websites. You can also say it a form of content marketing. Bookmarking, forum activities and networking also fall under SMM.

Facebook, Twitter, Linkedin, Tumblr, Pinterest, Youtube, Google Plus+, Line, LiveJournal, Vine, Instagram, Xing, Flicker, Friendster, Mixx, Netlog, Newsvine, Reddit, StumbleUpon, HubPages, Wordpress, etc are popular social media sites for content marketing and social media marketing activities. It is advisable that you should choose the right social media sites for content marketing efforts to reap the benefits of time you made in social media activities.